The episode got some buzz in the industry because it put words and examples on what it is to be data driven for real. To start, Joni explains why she only says growth and skips “hacking”. She also explains what differentiates growth hacking from digital marketing.
Tony does a great job asking the relevant questions to understand why and how the growth process works and Joni tells the story from her perspective and how she started working this way. Joni also talks about why it is so important to have the right mindset to succeed.
You will also learn, among other things:
Tony Hammarlund is a digital marketer with several years of experience in both B2B and B2C marketing. He runs the podcast “Digital Marknadsföring med Tony Hammarlund” where he interviews some of Sweden’s absolute best marketers.