Paradox Interactive and Spotify on growing with data

Watch and listen to Growthpodden live at Analytics Day. Joni Lindgren interviews Johanna Uddståhl Friberg from Paradox Interactive, and Joost de Schepper from Spotify.

They talk about the need for more people with an analytical and data-driven background in business leadership.

We know that great things happen when analysts step into management. That’s why we need more people with an analytical and data-driven background in business leadership.

So what is it like in companies where analysts have become the leadership? Johanna and Joost will share their journeys from analysts to leaders, what they are working on, and challenges they deal with. They are also generous sharing their biggest failures with us.  


– It’s not that people don’t understand the importance of data, it’s about knowing how to use it in everyday decision making. And it’s about leadership not enabling this way of working, says Joni Lindgren, Growth Director at Rebel and Bird.

In this episode you will learn:

📈 Why companies have trouble adopting experiment-driven culture.

📈 How you build an experiment-driven culture.

📈 How Johanna and Joost spend their time as leaders.

📈 Fails are the biggest learning. Johanna and Joosts most important learnings during their career in Analytics.