The importance of implementing experiments that are winners

In this episode of Growthpodden, we find out why it is so essential to implement experiments that we know were successful against the key figures that were measured. Jasmin and Joni explain what a backlog and the IKEA-effect is and tell us about the experiments they have done on different projects.

When you have reached a high speed where you can launch several experiments a week, it is crucial to take advantage of what works. We learn from experiments, what works and what doesn't, but if you do not implement the winning tests, you will not be able to reap the fruit and get the business benefit from the work you have done.

A data-driven process

Step 1: Define clear goals

Step 2: Measure your goals

Step 3: Start working with a data-driven approach

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The podcast is in Swedish.