Rebel and Bird work with Öresundskraft's digital customer meeting and how they can digitize and optimize their business now and in the future. The project has the whole package. We have done an essential strategy work, value-based work, message platform, target group analysis, content strategy, categorization of their offers and a vision for the future.
A large part of the work is about getting Sweden's most satisfied electricity customers. With pride, we can tell that they have among Sweden's most satisfied electric customers today!
On the new site of Öresundskraft, customers can track their energy consumption smoothly and it is easy to keep track of the invoices. For real enthusiasts, there are now detailed views on how much their solar cell plants produce. Also, this complex data visualize in an easily understandable way.
The site is made on the basis that it will work correctly on the mobile. Of course, it will work on other devices as well. But all statistics show that mobile is what Öresundskraft's customers use in the first place.
No content should be more than three clicks away for the customer. To make sure the UX design is logical and easy to use, Rebel and Bird did user tests of the concept early in the process.
But not only that. As soon as we did, we opened a beta site where invited customers could test the site.
The beta site has been continuously updated with improvements and new features, which customers have been able to continue testing. The closed beta then became an open beta. The closer we got to the launch, the more Öresundskraft attracted its customers to test the new site. It was done through banners and in the end, the customers were automatically redirected from parts of the existing site to the new site. In this way, we have continuously received feedback and been able to create the best possible website for Öresundkraft's customers.
- It is essential to meet the customer's needs on the site. And not hide the information or features that they are looking for. To support our customers' needs, we have been working hard to have clear Call to Action buttons. This makes it easier for the customer to find, for example, the right electricity price, immerse themselves in their energy consumption, or report errors. Customer feedback has been invaluable for us to know that we are guiding them properly. If the customers showed that they did not understand, then we went back to the drawing board to meet their expectations and needs better, says Erik Westerdahl, project manager at Rebel & Bird.
To provide their customers with the best service, it is easy for the editors to make quick updates to the site.
Öresundskraft is 400 firefighters who, through customer-driven business development, offer sustainable energy and communication solutions. Together with its 125,000 customers, they create smart services and resource-efficient energy use every day. The City of Helsingborg owns them. With a product range of electricity, district heating, biogas, district cooling, broadband, city hub for Internet of Things and energy services, they live their vision: "Energy for a better world. Power for the region".
Brief facts about the project
Assignments: Digital business development
Technology: Episerver and Aurelia
Competencies in the project: UX designer, system architect, frontend developer, backend developer, business developer, digital strategist, content strategist and project manager.