Amusement parks kick off data-driven workflow

In this episode, Rebel and Birds' growth lead Linda Eriksson interviews Johanna Kjellser, who leads the digital presence for the amusement parks Kolmården, Gröna Lund, Skara Sommarland and Furuvik.

A super interesting interview where Linda explains why it's so stupid to trust the gut feeling and the benefits of experimenting. Johanna explains what they did to start the data-driven workflow at Parks and Resorts. Together they go through a concrete experiment they have done and the surprising result of it. A live recording from D-Congress in Gothenburg.

Watch the live performance here