Joni Lindgren guested the podcast Digital Marknadsföring

A while ago Joni, Rebel and Bird's growth director were invited to talk about growth in the podcast Digital marknadsföring med Tony Hammarlund.

The episode got some buzz in the industry because it put words and examples on what it is to be data driven for real. To start, Joni explains why she only says growth and skips “hacking”. She also explains what differentiates growth hacking from digital marketing.

Tony does a great job asking the relevant questions to understand why and how the growth process works and Joni tells the story from her perspective and how she started working this way. Joni also talks about why it is so important to have the right mindset to succeed.

You will also learn, among other things:

  • What high tempo testing means
  • How to build your team
  • How to create a growth model
  • And how you can benefit from a High tempo testing game plan

Read more about the episode here.

Tony Hammarlund is a digital marketer with several years of experience in both B2B and B2C marketing. He runs the podcast “Digital Marknadsföring med Tony Hammarlund” where he interviews some of Sweden’s absolute best marketers.