One website for Formpipe

Skriven av Matilda Johansson

Formpipe needed a new website to communicate their solutions, for both new and more than 5500 existing customers across industries worldwide.

Formpipe is a value-driven software company and turned to Rebel and Bird to create their new website.

The website is created to be able to quickly take the visitor from the big picture with all solutions to a specific solution tailored for that specific customer. The goal of the project was to create a modern website that would create more leads and increase the conversion rate for Formpipe.

Formpipe, founded in 2004, creates software solutions that provide people with the right information, in the right context, at the right time. They are on a mission to make sure that digitalisation brings about an inclusive and sustainable society based on trust. Formpipe has a wide array of customers in Sweden, Denmark, United Kingdom and many other countries. That is why the website supports several languages. No matter which language you prefer, all sites contain the complete array of software and solutions that Formpipe offers.

It wasn't even a day after the web launch before Formpipe got their first lead on a product that was previously unavailable in the portfolio on the website. In other words, a direct exchange of the efforts in a new website and digital marketing.

– The web project has been a decisive factor in bringing together the entire company as one Formpipe in our brand work. By making our entire product portfolio available to our target groups, no matter preferred language, we give ourselves the chance to strengthen positioning in our focus markets. Our customers now enjoy the opportunity to take advantage of our entire offering and expertise. Our mission is to build valuable relationships between people and data. Now, through our website, we can ensure that more people get that particular help, says Simon Gozzi, Brand Manager at Formpipe.

Rebel and Bird also helped Formpipe with a content strategy. The strategy work began with a workshop. The result was guidelines regarding tonality and content. These guidelines made it easier for Formpipe to communicate in a uniform way — for example the tonality for the different language versions of the website and how texts should be structured.