When you have reached a high speed where you can launch several experiments a week, it is crucial to take advantage of what works. We learn from experiments, what works and what doesn't, but if you do not implement the winning tests, you will not be able to reap the fruit and get the business benefit from the work you have done.
Step 1: Define clear goals
Step 2: Measure your goals
Step 3: Start working with a data-driven approach
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