A brand new brand
B3 Consulting group was not only in need of a new website but also a new identity. They wanted to refine their offer with a focus on a clearer “Call-to-action,” in a modern design that stands out from other consulting companies. The site now serves as a shop window for B3 with a focus on attracting interest and making the visitor curious to know more.
A perfect way to showcase cases and events from B3's 30+ companies.
The goals achieved
After launching the new website visitors stay longer, visit more pages and the bounce rate has decreased.
Easy to communicate
B3’s editors have a new and fast platform for publishing exciting content.
- We have now laid the foundation for presenting B3 in line with our new brand that was launched a year ago, and in the future work more data-driven to develop and adapt the content, says Rolf Kolmodin, head of communications at B3 Consulting Group.