Parks and Resorts

A faster way to a fun day

In short

A day at the zoo or at the funfair shouldn’t be about standing in endless lines. Parks and Resorts, owner of four of Sweden’s biggest amusement parks, challenged Rebel & Bird to create a fantastic customer experience - both physical and digital. Plan your visit way in advance, let your phone guide you through all the different experiences the parks has to offer and get first in line by buying your ride ticket right outside the attraction, right on your phone.

Back-End Development
Front-End Development
UX awarded silver at the Swedish Design Awards 2019

We have broken all kinds of records

At kolmå we got more guests visiting the park, more traffic on the web and at their hotel and records in the number of annual tickets sold. This is largely due to the increase in offers online but also that it has become more easily accessible to buy and book tickets.

Increased online sales


"It is incredibly fun to get yet another receipt that we have invested in the right things! We are so excited about our new web and proud that our guests can start a world-class experience, already online.”

- Digital Manager, Parks and Resorts

Thanks to our way of developing Parks and Resorts websites – they match the speed of their wooden roller coaster Wildfire – Europe's third fastest roller coaster. A world-class performance solution built on Contentful together with Azure and Gatsby. It’s a huge advantage to have a common platform for all the park’s websites. It's so much easier to administer – Everything in one place. By having the common platform you can easily use the various components for all the parks. And the best of all, it saves a lot of money – not having a bunch of different systems.