Parks and Resorts - Furuvik

Maximize the adventure

Project Management

In short

A day at the funfair or the zoo shouldn’t be about standing in endless lines. Parks and Resorts, owner of four of Sweden’s biggest amusement parks, challenged Rebel and Bird to create a fantastic customer experience - both physical and digital. Plan your full-day adventure, do the waterpark, concerts, zoo, amusement park and stay at a wonderful hotel – do it all! Let your phone guide you through all the different experiences the parks have to offer and have a wonderful stay.

Developed in partnership with 
Read Their case story

Shared platform with shared elements.

The fifth site

The advantage of having a common platform for all the parks is that the website for Furuvik could quickly use the structure from Kolmården and get elements from Gröna Lund.

Collecting data

We’re waiting on googles’ spiders to come back from their treasure hunt, stay tuned for awesome insight and fun data.

"It is so incredible to see the whole process from the original idea to the point where all parks can now benefit from each other’s digital elements. We see amazing results from having implemented this digital venture."

- Digital Manager, Parks and Resort.

The websites of Parks and Resorts (Vildmarkshotellet, Kolmården, Gröna Lund, Skara Sommarland, and Furuvik) are being brought together on a common platform. This way, it makes it easy to update all information for all parks from one place, which simplifies the work of the editors. Also, all developed solutions can apply to all amusement park sites, which is cost-effective and quickly implemented.