Maximize the adventure
A day at the funfair or the zoo shouldn’t be about standing in endless lines. Parks and Resorts, owner of four of Sweden’s biggest amusement parks, challenged Rebel and Bird to create a fantastic customer experience - both physical and digital. Plan your full-day adventure, do the waterpark, concerts, zoo, amusement park and stay at a wonderful hotel – do it all! Let your phone guide you through all the different experiences the parks have to offer and have a wonderful stay.
Shared platform with shared elements.
The fifth site
The advantage of having a common platform for all the parks is that the website for Furuvik could quickly use the structure from Kolmården and get elements from Gröna Lund.
We’re waiting on googles’ spiders to come back from their treasure hunt, stay tuned for awesome insight and fun data.
"It is so incredible to see the whole process from the original idea to the point where all parks can now benefit from each other’s digital elements. We see amazing results from having implemented this digital venture."
- Digital Manager, Parks and Resort.