Parks and Resorts - Kolmården

A faster way to a fun day

Project Management

In short

A day at the zoo or at the funfair shouldn’t be about standing in endless lines. Parks and Resorts, owner of four of Sweden’s biggest amusement parks (Kolmården, Gröna Lund, Skara Sommarland and Furuvik), challenged Rebel and Bird to create a fantastic customer experience - both physical and digital. Plan your visit way in advance, check out all the different experiences the parks have to offer and get first in line by buying your ride ticket, all on your phone.

Developed in partnership with 
Read Their case story awarded best tourism website in Sweden 2020 by IDG and was praised silver at the Swedish Design Awards 2019.

We have broken all kinds of records

Kolmården have more guests visiting the park, more traffic to kolmå and to their hotel website, and record numbers of annual tickets sold. This is largely due to the increase in offers online and greater accessibility to buy and book tickets.

Increased online sales


"It is fantastic to get yet more confirmation that we have invested in the right area! We are so excited about our new website and proud that our guests can enjoy a world-class online experience.”

- Digital Manager, Parks and Resorts

Parks and Resorts websites are some of the fastest out there – rivaling the speed of their infamous Wildfire roller coaster. A world-class performance solution built on Contentful together with Azure and Gatsby. It’s a huge advantage to have a common platform for all the park’s websites and so much easier to administer – everything in one place. The various components within the platform can be used across all the parks, and best of all, it saves a ton of money.