A splashtastic website
A day at the funfair or the zoo shouldn’t be about standing in endless lines. Parks and Resorts, owner of four of Sweden’s biggest amusement parks, challenged Rebel and Bird to create a fantastic customer experience - both physical and digital. Plan your camping and book the perfect cabin for your family adventure way in advance. Let your phone guide you through all the different experiences the parks have to offer and have a wonderful stay.
Shared platform = fast launch
Fourth site on shared platform
Skara Summerlands' website took advantage of all the experience from Rebel and Birds’ data-driven working methods from the other parks' websites. All results from A / B tests and experiments have benefited the development of the site.
We’re waiting on googles’ spiders to come back from their treasure hunt, stay tuned for awesome insight and fun data.
"It’s incredible to see how four major theme park sites can benefit from each other on a common digital platform. After Vildmarkshotellet and Kolmårdens websites, which launched first, it went super fast to get the remaining three sites up and running. An incredibly effective way for us to manage our digital business."
- Digital Manager, Parks and Resorts